Praxus™ · Daily Performance Drink →
The Daily Performance Drink. Citicoline, L‑Theanine, L‑Ergothioneine, and 12g of clear whey in a crisp, lightly carbonated, caffeine‑free can. Real doses on the label. Nothing hidden.
First cans arrive this fall. Leave an email and you are first in line when ordering opens, plus the occasional signal from the build. Never noise.
Lightly carbonated. Easy to drink. Clean label. Shelf stable. Caffeine‑free by design.
The product
Praxus™ is the Daily Performance Drink, built for people who show up mentally and physically every single day, at work, in training, in life. Every ingredient serves one of three pillars. Lightly carbonated. Easy to drink. No milkiness. No crash.
First run · Honey Peach
The formula
Cognition
Resilience
Vitality
Committed to Informed Sport certification for can one and beyond: independent banned‑substance testing on every batch. No proprietary blends. Every dose on the label.
First access
That’s the whole formula. The first run is small. Be first in line.
How it works
The afternoon slump is built in: a caffeine spike wearing off, a sugar swing bottoming out. Praxus carries neither. Zero caffeine, zero sugar, and 200mg of L‑Theanine holding calm focus straight through. We didn’t mask the slump. We designed it out.
Acetylcholine is the messenger your brain runs attention on. Making it takes choline and B‑vitamins, so the can carries both: Citicoline and B5 with its cofactors. Fuel and spark plugs. Focus that holds with daily use.
The anti‑energy drink. Daily performance that compounds over time, not a cortisol spike. We’re not an energy drink. We’re the evolution.
Who it’s for
Praxus isn’t built for one kind of consumer. The stack works at both ends of the performance spectrum.
The calendar is full, the coffee is long gone, and the afternoon still asks for your best. That hour is what Praxus is built for: whey doing quiet work, Citicoline holding attention steady, L‑Theanine keeping the afternoon from turning into noise, ergothioneine minding the long game.
Two hours in a 50°C cockpit, split‑second decisions at 200mph. L‑Theanine holds calm focus with no stimulant to manage and nothing to come down from. Citicoline sustains attention, session after session.
Different lives. Same equation. Built for anyone who takes showing up seriously.
Why we exist
You can build a profitable, scalable consumer goods company without cutting corners, masking ingredients, or underestimating the people you sell to.
Every major CPG company optimizes for margin at the expense of the consumer. Praxus is the counter‑argument. Transparent label. Real doses. Honest price.
To become the defining daily performance platform of the next decade: the brand that proved you could build something massive without leaving your consumer behind.
Engineered for performance. Designed to compound.
First access
First cans arrive this fall. Leave an email and you’re on the inside: first in line when ordering opens, and the occasional signal from the build. Never noise.
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